ApplicationCraft, Ltd. ("AC", "Application Craft" or the "Company") is committed to protecting the privacy of your information. This Privacy Statement describes Application Craft's web site privacy practices.
1. Web Site Covered
This Privacy Statement covers the information practices of http://applicationcraft.com.
2. Information Collected
AC offers a variety of services that are collectively referred to as the "Services." Application Craft collects information from individuals who visit the Company's Web site ("Visitors") and individuals who register to use the Services ("Customers").
When expressing an interest in obtaining additional information about the Services or registering to use the Services, AC requires you to provide the Company with personal contact information, such as name, company name, address, phone number, and email address ("Required Contact Information"). When purchasing the Services, Application Craft requires you to provide the Company with financial qualification and billing information, such as billing name and address, credit card number, and the number of employees within the organization that will be using the Services ("Billing Information"). Application Craft may also ask you to provide additional information, such as company annual revenues, number of employees, or industry ("Optional Information"). Required Contact Information, Billing Information, and Optional Information are referred to collectively as "Data About Application Craft Customers."
As you navigate the Company's Web site, Application Craft may also collect information through the use of commonly-used information-gathering tools, such as cookies and Web beacons ("Web Site Navigational Information"). Web Site Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol ("IP") address, and the actions you take on the Company's Web site (such as the Web pages viewed and the links clicked).
3. Use of Information Collected
The Company uses data About Application Craft customers to perform the services requested. For example, if you fill out a "Contact Me" Web form, the Company will use the information provided to contact you about your interest in the services.
The Company may also use data About Application Craft customers for marketing purposes. For example, the Company may use information you provide to contact you to further discuss your interest in the Services and to send you information regarding the Company and its partners, such as information about promotions or events.
AC uses credit card information solely to check the financial qualifications of prospective customers and to collect payment for the Services.
AC uses Web Site Navigational Information to operate and improve the Company's Web site. The Company may also use Web Site Navigational Information alone or in combination with Data About Application Craft customers to provide personalized information about the Company.
4. Web Site Navigational Information
Application Craft uses commonly-used information-gathering tools, such as cookies and Web beacons, to collect information as you navigate the Company's Web site ("Web Site Navigational Information"). This section describes the types of Web Site Navigational Information that may be collected on the Company's Web site and how this information may be used.
If you have chosen to identify yourself to Application Craft, the Company uses session cookies containing encrypted information to allow the Company to uniquely identify you. Each time you log into the Services, a session cookie containing an encrypted, unique identifier that is tied to your account is placed your browser. These session cookies allow the Company to uniquely identify you when you are logged into the Services and to process your online transactions and requests. Session cookies are required to use the Services.
Application Craft uses persistent cookies that only the Company can read and use to identify browsers that have previously visited the Company's Web site. When you purchase the Services or provide the Company with personal information, a unique identifier is assigned you. This unique identifier is associated with a persistent cookie that the Company places on your Web browser. The Company is especially careful about the security and confidentiality of the information stored in persistent cookies. For example, the Company does not store account numbers or passwords in persistent cookies. If you disable your Web browser's ability to accept cookies, you will be able to navigate the Company's Web site, but you will not be able to successfully use the Services.
AC may use information from session and persistent cookies in combination with Data About Application Craft customers to provide you with information about the Company and the Services.
4.2 Web Beacons - Application Craft uses web beacons alone or in conjunction with cookies to compile information about Customers and Visitors' usage of the Company's Web site and interaction with emails from the Company. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular web site tied to the web beacon, and a description of a web site tied to the Web beacon. For example, Application Craft may place Web beacons in marketing emails that notify the Company when you click on a link in the email that directs you to one of the Company's Web site. Application Craft uses Web beacons to operate and improve the Company's web site and email communications.
Application Craft may use information from Web beacons in combination with Data About Application Craft customers to provide you with information about the Company and the Services.
4.3 Flash Cookies - Application Craft may use local shared objects, also known as Flash cookies, to store your preferences or display content based upon what you view on our site to personalize your visit. Third parties, with whom the Company partners to provide certain features on our site or to display advertising based upon your web browsing activity, use Flash cookies to collect and store information.
Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored. Cookie management tools provided by your browser will not remove Flash cookies.
4.4 IP Addresses - When you visit Application Craft web site, the Company collects your Internet Protocol ("IP") addresses to track and aggregate non-personal information. For example, Application Craft uses IP addresses to monitor the regions from which Customers and Visitors navigate the Company's Web site.
4.5 Third Party Cookies - From time-to-time, Application Craft engages third parties to track and analyze usage and volume statistical information from individuals who visit the Company's Web site. AC may also use other third-party cookies to track the performance of Company advertisements. The information provided to third parties does not include personal information, but this information may be re-associated with personal information after the Company receives it.
5. Public Forums, Refer a Friend, and Customer Testimonials
Application Craft may provide bulletin boards, blogs, or chat rooms on the Company's web site. Any personal information you choose to submit in such a forum may be read, collected, or used by others who visit these forums, and may be used to send you unsolicited messages. Application Craft is not responsible for the personal information you choose to submit in these forums.
Application Craft may post a list of Customers and testimonials on the Company's Web site that contain information such as Customer names and titles. Application Craft obtains the consent of each Customer prior to posting any information on such a list or posting testimonials.
6. Sharing of Information Collected
Application Craft may share Data About Application Craft Customers with the Company's service providers so that these service providers can contact Customers and Visitors who have provided contact information on our behalf. Application Craft may also share Data About Application Craft Customers with the Company's service providers to ensure the quality of information provided. Unless described in this privacy statement, Application Craft does not share, sell, rent, or trade any information provided with third parties for their promotional purposes.
From time to time, Application Craft may partner with other companies to jointly offer products or services. If you purchase or specifically express interest in a jointly-offered product or service from Application Craft, the Company may share Data About Application Craft Customers collected in connection with your purchase or expression of interest with our joint promotion partner(s). Application Craft does not control our business partners' use of the Data About Application Craft Customers we collect, and their use of the information will be in accordance with their own privacy policies. If you do not wish for your information to be shared in this manner, you may opt not to purchase or specifically express interest in a jointly offered product or service.
Application Craft uses a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use Billing Information except for the sole purpose of credit card processing on the Company's behalf.
Application Craft reserves the right to use or disclose information provided if required by law or if the Company reasonably believes that use or disclosure is necessary to protect the Company's rights and/or to comply with a judicial proceeding, court order, or legal process.
7. International Transfer of Information Collected
To facilitate Application Craft global operations, the Company may transfer and access Data About Application Craft Customers from around the world, including the United States and the United Kingdom. This Privacy Statement shall apply even if Application Craft transfers data About Application Craft Customers to other countries.
8. Communications Preferences
Application Craft offers Customers and Visitors who provide contact information a means to choose how the Company uses the information provided. You may manage your receipt of marketing and non-transactional communications by clicking on the unsubscribe link located on the bottom of the Company's marketing emails. Additionally, you may send a request specifying your communications preferences to firstname.lastname@example.org. Customers cannot opt out of receiving transactional emails related to their account with AC or the Services.
9. Correcting and Updating Your Information
Customers may update or change their registration information by logging in to their accounts at http://applicationcraft.com. Requests to access, change, or delete your information will be handled within 30 days.
Application Craft uses appropriate administrative, technical, and physical security measures to protect Data About Application Craft Customers.
11. Changes to this Privacy Statement
Application Craft reserves the right to change this Privacy Statement. Application Craft will provide notification of the material changes to this Privacy Statement through the Company's web site at least thirty (30) business days prior to the change taking effect.
12. Contacting Us
Questions regarding this Privacy Statement or the information practices of the Company's Web site should be directed to email@example.com or by mailing
Application Craft UK Ltd. 29 Wood Street Stratford Upon Avon CV37 6JG.